Cookie Policy

Last updated: May 17, 2026

This cookie policy explains how Cube Education uses cookies, pixels, beacons, tags, and other trackers on the cube-educ.com website.

It supplements the Privacy Policy of the website.

It is established in accordance with Article 82 of the French Data Protection Act (Loi Informatique et Libertés) and the recommendations of the French Data Protection Authority, the CNIL, regarding cookies and other trackers.

1. What is a cookie, pixel, or tracker?

A cookie is a small file stored on the user’s device, such as their computer, smartphone, or tablet, when visiting a website.

Other similar technologies may also be used, such as pixels, beacons, tags, advertising identifiers, scripts, SDKs, local storage files, or equivalent technologies.

These technologies may, depending on the case, enable the website to function, remember a choice, secure forms, measure audience, analyze navigation, track advertising conversions, measure campaign effectiveness, or offer tailored online communications.

In this policy, the term “cookies” refers to all of these cookies, pixels, beacons, tags, and other trackers.

2. Who uses cookies and trackers on the website?

The cookies and trackers used on the website may be placed or read, depending on the user’s consent choices and tool configuration, by:

  • Cube Education;
  • the consent manager Sirdata / ABConsent;
  • the webmaster and technical service providers of the website;
  • the hosting provider OVH;
  • Google, particularly via Google Tag Manager, Google Consent Mode, Google Analytics 4, Google Ads, conversion tags, and Conversion Linker;
  • Meta / Facebook, particularly via the Meta Pixel when activated;
    security, form, CAPTCHA, or anti-spam tools used on the website;
  • advertising platforms, social networks, or third-party content activated on the website, where applicable.

The detailed list of partners, purposes, and durations can be viewed and managed from the consent module accessible via the “Manage my cookies” link.

3. Consent management

Cube Education uses a consent management platform, specifically Sirdata / ABConsent, to collect, manage, and store users’ choices regarding cookies and trackers.

The website may use the IAB Europe Transparency & Consent Framework when applicable, as well as Google Consent Mode to transmit the user’s consent status to Google tools.

During their first visit to the website, the user is invited to accept, refuse, or configure non-strictly necessary cookies.

Refusing non-essential cookies must be as simple as accepting them.

The user may modify their choices at any time by clicking on the “Manage my cookies” link available on the website.

The consent management platform also allows for storing proof of the choices expressed by the user.

Refusing non-essential cookies does not prevent access to the website. However, certain features, statistical measurements, embedded content, or personalizations may be limited.

4. Strictly necessary cookies

Certain cookies are strictly necessary for the website to function. They enable:

  • proper display of the website;
  • secure navigation;
  • protection of forms against spam or abusive use;
  • storage of consent choices;
  • management of language or certain technical settings;
  • ensuring the stability and security of the website;
  • enabling normal use of forms and features requested by the user.

These cookies do not require user consent when they are essential to the website’s operation or to providing a service requested by the user.

Personal data processing associated with these cookies remains subject to applicable data protection principles.

5. Audience measurement cookies

The website may use audience measurement cookies or trackers to understand how visitors use the website, which pages are viewed, which traffic sources are used, and how to improve the user experience.

Cube Education may particularly use Google Analytics 4 or equivalent tools to measure:

  • the number of visits;
  • pages viewed;
  • navigation paths;
  • traffic sources;
  • clicks on certain buttons;
  • downloads;
  • interactions with forms;
  • events useful for improving the website.

When these tools involve placing or reading non-strictly necessary cookies or trackers, they are only activated after user consent, unless a strictly exempted configuration applies.

6. Google Tag Manager

Cube Education uses Google Tag Manager to manage tags and scripts present on the website.

Google Tag Manager centralizes the triggering of certain tools, including audience measurement tools, advertising pixels, conversion tags, or events related to user interactions.

Google Tag Manager does not necessarily place cookies itself, but it may enable the triggering of third-party tags or scripts that may place or read cookies, pixels, or other trackers.

Non-strictly necessary tags must be conditional on user consent. They must not be triggered before obtaining consent when required.

7. Google Consent Mode

The website may use Google Consent Mode to transmit the user’s consent status to Google tools.

Google Consent Mode allows Google tags to adapt their operation according to the choices expressed by the user, particularly for purposes related to audience measurement, advertising, advertising personalization, or conversion measurement.

Google Consent Mode does not replace the consent banner. It works with the consent management platform to transmit the user’s choices to the relevant tools.

8. Advertising cookies and pixels

The website may use advertising cookies, pixels, beacons, or tags to measure campaign performance, track conversions, optimize ads, and, where applicable, perform remarketing.

These trackers may particularly be linked to:

  • Google Ads;
  • Conversion Linker;
  • Google Ads conversion tags;
  • Meta / Facebook Pixel;
  • advertising events related to forms, clicks, calls, emails, or pages viewed;
  • social network platforms or advertising platforms used for Cube Education campaigns;
  • conversion tracking or advertising optimization tools.

These trackers are only activated after user consent when such consent is required.

They may enable tracking of whether a user has viewed a page, completed a form, clicked on an ad, requested a visit, initiated a pre-registration, clicked on a phone number, clicked on an email address, or performed an action useful for campaign analysis.

9. Meta / Facebook Pixel

The website may use the Meta Pixel, formerly Facebook Pixel, to measure certain actions performed on the website and optimize campaigns distributed on Meta platforms, particularly Facebook and Instagram.

The Meta Pixel may enable measurement of events such as:

  • viewing a page;
  • viewing a school page;
  • clicking on an email address;
  • clicking on a phone number;
  • a pre-registration request;
  • a request related to extracurricular activities;
  • a Lead or ViewContent type event.

These trackers are used for advertising purposes, conversion measurement, campaign optimization, and, where applicable, remarketing.

They are only activated after user consent when such consent is required.

10. Google Ads, Conversion Linker, and conversion tags

The website may use tags linked to Google Ads to measure the effectiveness of advertising campaigns and track certain conversions.

These conversions may particularly concern:

  • pre-registration requests;
  • extracurricular registration requests;
  • viewing school pages;
  • clicks on call-to-action buttons;
  • interactions useful for campaign analysis.

The website may also use Conversion Linker, a tool that improves attribution of conversions related to Google Ads campaigns.

These trackers are subject to user consent when required.

11. Security, forms, and anti-spam

The website uses forms that enable users to contact Cube Education, request a visit, initiate a pre-registration, make a request related to extracurricular activities, subscribe to the newsletter, or respond to a recruitment offer.

To protect these forms against spam, bots, and abusive use, the website may use technical security mechanisms, anti-spam fields, hidden fields, or tools such as Google reCAPTCHA.

These tools may involve collecting technical data related to the device, browser, IP address, or browsing behavior to distinguish a human user from a bot.

Depending on the configuration of the tool used, certain processing may be strictly necessary for form security, while others may be subject to consent when required by regulation.

12. Social network cookies and embedded content

The website may offer links to social networks such as Facebook, Instagram, or LinkedIn, or embed content from third-party platforms.

When the user clicks on a link to a third-party platform or interacts with embedded content, that platform may process personal data according to its own terms and privacy policies.

When external content or social features place non-strictly necessary cookies or trackers, these are subject to prior user consent.

Cube Education is not responsible for processing performed independently by third-party platforms. Users are invited to consult their respective privacy policies.

13. Examples of cookies and trackers that may be used

The list below presents the main families of cookies and trackers that may be used on the website. The exact list may evolve depending on activated tools, technical settings, ongoing campaigns, and user consent choices.

Category

Tool or provider

Purpose

Consent

Necessary

WordPress, OVH hosting, security, forms

Website operation, display, security, stability, spam protection

No, when strictly necessary

Consent

Sirdata / ABConsent

Banner display, choice management, storage of proof of consent or refusal

No for cookies strictly necessary for consent management

Tag management

Google Tag Manager

Management and conditional triggering of tags present on the website

Depending on triggered tags

Google consent

Google Consent Mode

Transmission to Google tools of the user’s consent status

Depending on purposes concerned

Audience

Google Analytics 4

Audience measurement, statistics, navigation paths, viewing or interaction events

Yes, unless strictly exempted configuration applies

Advertising / conversions

Google Ads, Conversion Linker, Google Ads conversion tags

Conversion measurement, campaign tracking, advertising optimization, attribution of forms and useful actions

Yes

Social advertising

Meta / Facebook Pixel

Conversion measurement, Lead or ViewContent type events, email or phone clicks, Meta campaign optimization

Yes

Security / anti-spam

Google reCAPTCHA, Gravity Forms, or equivalent tools

Protection of forms against bots, spam, and abusive use

Depending on tool configuration and processing necessity

Social networks / third-party content

Facebook, Instagram, LinkedIn, or other activated platforms

Social links, embedded content, measurement or social advertising where applicable

Yes if non-necessary trackers are placed or read

SEO / performance

SEO analysis, performance, or technical tracking tools, when they actually involve trackers

Visibility analysis, technical tracking, performance, errors, or website optimization

Depending on trackers actually used

14. Cookie retention period

The lifespan of cookies varies depending on their purpose and the provider concerned.

Strictly necessary cookies are retained for the duration necessary for the website to function or to provide the service requested by the user.

Audience measurement, advertising, social network, or conversion cookies are retained for a limited duration, in accordance with applicable regulations and the settings of the tools used.

The user’s consent or refusal choices are retained for a limited period, typically six months, to avoid excessive solicitation of the user.

At the end of this period, consent may be requested again.

15. How to accept, refuse, or modify cookies?

During their first visit, the user may:

  • accept non-essential cookies;
  • refuse non-essential cookies;
  • configure their choices by purpose or by partner when this option is offered.

The user may modify their preferences at any time by clicking on the link:

Manage my cookies

This link must be accessible from the website footer.

The user may also configure their browser to block or delete certain cookies. However, browser management does not necessarily replace consent expressed via the website module and may affect the operation of certain services.

16. Consequences of refusing cookies

Refusing non-essential cookies does not prevent access to the website.

However, certain services may be limited, including:

  • statistical measurement of traffic;
  • improvement of user experience;
  • personalization of certain content;
  • display of embedded content from third-party platforms;
  • measurement of advertising conversions;
  • optimization of communication campaigns;
  • measurement of Google Ads or Meta campaign performance;
  • attribution of contact, visit, pre-registration, or activity requests to a campaign.

17. Updates to the cookie policy

Cube Education may update this cookie policy to reflect legal, technical, organizational developments, or changes to the tools used on the website.

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